Friday, November 05, 2004

DEALING OUT REWARD CARDS: MBNA America Bank and Celebrity Cruises have hooked up on a deal for a comprehensive rewards credit card offering both cruise and non-cruise vacation benefits, including travel, merchandise and cash rewards. The Celebrity RewardsSM WorldPoints Visa credit card is designed for people seeking ways to balance their work and leisure time, according to cruise line honchos. Utilizing WorldPointsSM developed by MBNA, holders of the Celebrity Rewards WorldPoints Visa credit card can redeem WorldPoints for travel on major U.S. airlines with no blackouts, or for leading hotel and car rental arrangements in the U.S., as well as for brand-name merchandise and gift certificates, and unlimited cash rewards for more vacation enjoyment. Cardholders also get: Double points for purchases of Celebrity Cruises vacations or onboard products and services; Points for everyday purchases at grocery stores, gas stations and restaurants, or for recurring monthly bills ; and benefits of "MyConcierge," a 24-hour personal concierge service offering help with reservations at restaurants, tickets to sporting events or theaters, travel planning, flowers, birthday or other gift orders and special deliveries. Celebrity is marketing to past guests and first-time cruisers. With travel agent partners and MBNA, Celebrity also is soliciting cardholders from among 20 million experienced cruisers and land-based travelers. To apply for a card, call (866) GET-MBNA.