Tuesday, July 06, 2004

FUN, FUN, FUN BURNING MIDNIGHT OIL: Known for penetrating quotes, Bob Dickinson, CEO of Carnival Cruise Lines has co-authored The Complete 21st Century Travel & Hospitality Marketing Textbook with Florida International University’s Andy Vladimir. The 627-pager also has articles by 64 other travel industry honchos, including Jack Williams, president of Royal Caribbean International Cruise Lines, Randy Garfield, president of Disney Resorts, and Simon Cooper, president of Ritz-Carlton Hotels. Published by Prentice Hall, the paperback primer ($35 list, $23.80 on Amazon.com) appears in bookstores in mid-July. Some public television viewers may recall Dickinson as the guy in a pink bar-waiter uniform a season or so ago. He was the first U.S. executive featured in the PBS series Back to the Floor. The show, a hot commodity in the United Kingdom, gives upper echelon bosses a taste of life below. Dickinson spent five days on his line’s 2,056-passenger Fantasy, working as a purser, dining steward, social host and bar waiter. Guest interaction was fun, he said, but some jobs were tricky -- like taking drink orders and then locating guests 15 minutes later. "That was a challenge," he said. "Out in the sun one hairy guy is the same as another."


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