Thursday, July 01, 2004

LET’S MAKE THIS CRYSTAL CLEAR: While unveiling its 2005 Cruise Atlas, Crystal Cruises has cut fares for most destinations on its luxury line-up. New fares are lower –- up to 38 percent lower -- than what’s reflected in the 146-page Atlas detailing the line’s 95 sailings, and combine with deals for the past guest Crystal Society. In recent years, the line -- like competitors -- has discounted fares through ever-changing tactical offers, often creating a jumble of consumer confusion. Now a clearer, more compelling message targets savvy travelers: Reductions apply for Crystal Harmony’s 2005 cruises to the Mexican Riviera and Alaska, Crystal Symphony’s Caribbean and Panama Canal sailings (plus a few Baltic and New England / Canada cruises), Crystal Serenity's Mediterranean programs and the 2005 World Cruise. The Atlas has a Theme Cruise section and a World Cruise section, showcasing gifts, amenities and hoopla for the line’s 10th annual grand voyage and its six segments. So far, the line reports bookings are up 25 percent from this time last year. To order the Atlas, call (800) 820-6663.

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