Wednesday, June 29, 2005

A Cruise Industry First: Presidential Wine Club

A TOAST TO BOB: Labeling it a club with a “mission,” Carnival Cruise Lines has launched the Presidential Wine Club, the cruise industry’s first affinity group for folks interested in wine. Members receive two bottles of select boutique wines each month, and have access to on-line wine info. All wines featured in club mailings are tasted and approved by Bob Dickinson, CCL president and CEO, who says one club goal is to “demystify” the wine experience. He also authors the monthly “Ask Bob” column. Cost to join is $39.99 per month for two bottles, plus $9.99 shipping and handling. Carnival also plans hosting value-added cruises for club members, with the first sailing in Dec. 4, 2005 aboard Carnival Liberty. For details, call (888) 292-2582. While you’re at it, check out Metroguide.com’s cruise port guide at www.portofcallguide.com

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