Friday, August 04, 2006

MSC Stokes Virtual Passion ...

Mama Mia: MSC Cruises has re-launched with fresh design reflecting its signature – “Beautiful. Passionate. Italian.” Travel agents get a portal to “TruePartnerships.” Consumers get info on amenities, ships, departures, itineraries; and theme cruises. MSC Cruises has eight ships: MSC Musica, the newest, plus MSC Sinfonia, MSC Opera, MSC Armonia, MSC Lirica, MSC Melody, MSC Rhapsody, MSC Monterey and sails in the Med, Northern Europe, the Caribbean, South America, and South Africa. The MSC fleet grows to 12 with MSC Orchestra joining in '07, MSC Poesia and MSC Fantasia in '08 and MSC Serenata in '09. MSC co-sponsors Team Alinghi in the 32nd America’s Cup, culminating in June '07 finals in Valencia.


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